Flexibility, Distillation, and Immersion: Ellen Weinstein, Catapult Artist for March
Filling that blank space is a mix of excitement and agony.
Recipes for Good Luck The Atlantic The New York Times
Can you tell us a bit about your process from start to final execution?
I start every project with pencil and paper thumbnails, including personal projects. If I am working with text, I like to distill down to one sentence what I want to convey in an image. Once I know what I want to say and the feeling I want to create, I sketch many thumbnails. I need to see an idea on paper to know if it is going to work or not. I paint in gouache and compose the final art in Photoshop.
“waiting and wading in a pool of red.”
And for “How to Move Through the Dark,” it was “mother’s arms at water’s edge.”
Recipes for Good Luck
do you come up with ideas for each?
Nicole is the Creative Director of Catapult and Counterpoint Press and the co-founder of She Designs Books, an organization that celebrates women in book design. She was formerly VP, Creative Director at Hachette Book Group.
Awards include a Silver Cube from the Art Director's Club/The One Show for Creativity, Communication Arts, Type Director's Club, AIGA/NY, HOW International Design, PRINT Regional Design, the New York Book Show, the National Gold Ink Awards, London International Creative Competition, STEP Design Magazine, and the Publishing Professionals Network.
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