The Magic Beyoncé and Melina Matsoukas form
Formation (noun) - the action of forming or process of being formed.
understands the power of visuals. In 2013 she graced the world with an entire visual album and forever changed the way artists release music. So when she prepared Saturday, February 6, 2016, to be the day she’d return to scalp the globe with her pro-black anthem she knew she would need a video to capture the track’s grit and gutter. It would only make sense that she’d turn to Melina Matsoukas, the woman whose directed over 10 of Bey’s visuals.
Formation' is an homage. As Beyoncé sits in a sparse room in a corset, twirling an umbrella, pictures of her ancestors behind her, Melina has expertly woven generations together illustrating the shoulders upon which Beyoncé, Blue, and all black women stand. One of the most powerful moments is the performance scene in the middle of the home’s hallway. Beyoncé and her dancers are clothed in maroon leotards with deep necklines and dancing fiercely as Bey declares:
"I dream it, I work hard, I grind 'til I own it.”
While managing to insert her signature vibrant color schemes Melina continues to push the envelope as she makes some of her boldest statements yet. As the black boy in his hoodie dances before the line of SWAT officers, and the NOLA squad car submerges, and the graffiti demanding “stop shooting us” pans across the screen, we see Melina brilliantly tackling police brutality and the incessant violent assault on black lives and bodies. This is not solely Melina’s boldest move, it is also Beyoncé’s. For a woman who is so calculated and strategic with her image Beyoncé needed a vision she could trust to handle the most controversial moment of her career with grace. Melina is who Beyoncé trusts. Time and time again these two forces prove that when combined they are nothing short of Magical.